Singapore Government: Promoting Dating in Singapore

Dating in Singapore is a lot more complicated that the dating scene in Europe or in America.  Men do not just approach women they like and ask them out on a date.  Meanwhile, women in Singapore are a bit shyer and are less likely to openly flirt. 

This conservative and shy culture has impeded the dating scene in Singapore.  Not to mention that given the hectic schedules of most of Singapore’s residents, work comes first and dating is way below in the typical Singaporean’s priority list.

Hence, the government of Singapore came to the rescue and announced that it has already started to ask for tenders from communication agencies to product commercials that will promote dating in Singapore.  They aspire to produce a TV ad that can get the Singapore singles to interact.

The intervention is the Singapore government’s way of dealing with Singapore’s declining birth rate and marriage rate.  Over the years, young people in Singapore are more reluctant to get married.  The target of the Singapore government’s dating campaign is young urban singles aged 20 to 35 years old.  Singapore government statistics show that Singapore's marriage rate was 6.6 marriages per 1,000 residents in 2009, as compared to 7.8 in 1999.

Because of this decline in dating, marriage and child birth, the population of Singapore has stagnated.  And to offset this, the government highly encouraged foreign immigrants into coming to Singapore.